{"id":15875,"date":"2025-07-04T17:08:54","date_gmt":"2025-07-04T15:08:54","guid":{"rendered":"https:\/\/heldwein.at\/?p=15875"},"modified":"2025-07-09T11:35:38","modified_gmt":"2025-07-09T09:35:38","slug":"handmade-since-1902-a-tribute-to-craftsmanship","status":"publish","type":"post","link":"https:\/\/test123.heldwein.at\/en\/handmade-since-1902-a-tribute-to-craftsmanship\/","title":{"rendered":"“Handmade since 1902” – A Tribute to Craftsmanship"},"content":{"rendered":"

“Handmade since 1902” – A Tribute To Craftsmanship<\/strong><\/p>\n

Together with the creative agency Himmer & Buchheim<\/strong>, we have developed a new campaign, which we were able to officially present at the end of June. With a fresh look at our jewellery and its creation, it starts exactly where it all begins: in craftsmanship.<\/p>\n

While the last campaign centred on the slogan \u2018”Unique since 1902″<\/em>, the new theme “Handmade since 1902”<\/em>\u00a0focuses more than ever on craftsmanship and precision. And this is also reflected in the imagery: instead of a classic scene, we show craftsmen – such as construction workers or window cleaners – lovingly caring for our jewellery.<\/p>\n

These unusual perspectives are a visual homage to the care, precision and dedication with which every single piece of jewellery is created in our workshop. The campaign honours the traditional goldsmith’s craft – interpreted in a modern way and told with a charming wink.<\/p>\n

The focus is on iconic collections such as our powerful HERO line as well as exceptional one-off pieces such as the watermelon tourmaline earrings – an expression of craftsmanship excellence and timeless aesthetics.<\/p>\n

A charming detail in passing: Mr Heldwein and Mr Schroeter themselves take on the roles of craftsmen rather than models. A personal touch that gives the whole thing a special closeness.<\/p>\n

The new campaign sums up the spirit of the atelier – with character, craftsmanship and a clear view of what has always characterised us.<\/p>\n<\/div>

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